Spellman and Walker has developed a Network of Street Poles (Superlights) in partnership with local council authorities essentially to provide the local community with the much needed electric lighting of roads in target areas, but for sustainability purposes, installs double sided advertising light boxes that display adverts for consumer products and services.
The strength in street pole advertising is largely the repetitive nature of ads on a street allowing high recall rate enhanced by their 24 hour visibility due to illumination from above light